Vendor-commissioned source
Marketing automation: SaaS ROI 2026
Email, automation, content, CDP. HubSpot Marketing, Mailchimp, Klaviyo, Marketo.
Mins/user/day (low)
8
Mid
20
High
45
Cited ROI
200-544%
Forrester TEI
Source status
Nucleus Research / IDC — HubSpot Marketing ROI study.
What this means for your buy decision
Marketing automation ROI claims are routinely the highest in the vendor-commissioned ecosystem — and the most aggressive about assuming time-saved converts directly to revenue. Independent baseline doesn't exist for marketing automation specifically. Treat the 500%+ figures as theoretical ceilings, not procurement-grade.
Year-2 price escalation
Typical Year-2 SaaS price escalation in this category: 10%. Account for this when modelling multi-year NPV — the calculator does this automatically using a 10% discount rate.
Source
↗ https://nucleusresearch.com/research/single/hubspot-marketing-roi-case-study-accrosoft/Verified 2026-06-02.
Other categories