Vendor-commissioned source
Analytics: SaaS ROI 2026
Product analytics, BI, dashboards. Mixpanel, Amplitude, Looker, Tableau.
Mins/user/day (low)
15
Mid
60
High
120
Cited ROI
200-354%
Forrester TEI
Source status
Mixpanel TEI (Forrester, April 2026) — 5 hr/wk per analyst.
What this means for your buy decision
Analytics tools have small seat counts but high per-seat time savings (analysts spend most of their day in the tool). The 60 mins/day mid-point is large but defensible — real analytical work in a strong tool can save hours per day vs cobbling reports together manually.
Year-2 price escalation
Typical Year-2 SaaS price escalation in this category: 8%. Account for this when modelling multi-year NPV — the calculator does this automatically using a 10% discount rate.
Source
↗ https://mixpanel.com/blog/forrester-tei-study-mixpanel/Verified 2026-06-02.
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